![]() An event put on by SEALFit called Kokoro, for example, bills itself as the “premier training event for forging mental toughness.” About $2,500 buys you a 50-hour Hell Week physical and emotional thrashing that, like one of New York’s hottest clubs in a deranged Stefon skit on Saturday Night Live, “has everything”: multiple ice baths, group log carries, heavy rucking, the CrossFit workout Murph, calisthenics in the frigid Pacific Ocean, and more! Then you’ve got groups of ex–Special Ops guys who host events that allow the average man to experience the hell of Hell Week. ![]() wakeup times, plus black-and-white shots of sweat puddles, overloaded barbells, and massive kettlebells, with captions like “The Altar of Pain,” “Blunt force trauma,” and “Torture with. He thinks a lot of people are “fucking pussies.” Or there’s Jocko Willink, a retired SEAL with some 850,000 Instagram followers as well as a popular podcast and books, who regularly posts photos of his 4:30 a.m. In his best-selling book, Can’t Hurt Me, Goggins brags about breaking fellow SEALs with workouts that were “punishing physically” and how he would “lose all respect” for the men who questioned the efficacy of those injurious sessions. He rails against “soft bullshit” like feeling pain, not exercising hard enough, and quitting. A typical post features the participation- trophy-hating Goggins running while shouting into the camera about how growth requires suffering. There is, for instance, David Goggins, a retired Navy SEAL and ultra-endurance athlete who has roughly 2 million Instagram followers. SOFLETE PARTNER Doug Kiesewetter has served 14 years, mostly with the Army Special Forces, including a stint in Baghdad as an advisor to the Iraqi army in 2017. Which is why they’re also scaling up their efforts on various media channels and through a training app-to bring the next generation of Special Operations training and tactical thinking to the masses. But they also know that the feeling extends far beyond the Mojave. The SOFLETE peeps are here doing something about that burnout. Together this group is seeking something like enlightenment: zenning out, exploring the psychedelic landscape of Joshua Tree National Park, and speaking the capital- T truth about the state of being an elite serviceman or -woman in 2019.Įach of them landed in the Mojave after a bout of burnout-from too many stressful deployments or hours on duty or patrol from military-style beatdown workouts and the nagging injuries that ensued from the idea that those who keep us safe, or even civilians simply interested in military culture, must be part of a stoic, tougher-than-thou caste. Army Rangers and Green Berets, Marines, firefighters, police, and SWAT members, along with an accountant, an electrical lineman, a roughneck, and others: Most of the 25 people here have taken lives, saved lives, and undoubtedly seen some shit. We’re at a weekend retreat held by SOFLETE, a fitness-content company owned by Special Operations personnel that isn’t following the long-held narrative of how people in the military, first responders, and other active men and women should train, live, and do their jobs. ![]() WARM DOWN Some of the SOFLETE guys stretch it out after a workout.
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